Magical Worlds of the Wizard of Ads

by Roy H. Williams

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't, and why from the most fascinating storyteller since Paul Harvey. Full of provocative ideas and soaring inspiration, this book is like a bag of potato chips: short, compelling, information-packed chapters make it impossible to read just one. It will teach you:

• which kinds of ads work best

• why you should never worry about reaching the "right person"

• why you should avoid the world's best traffic builder

• twelve main reasons advertising fails

• why the right word is worth a thousand pictures

• how to measure true success

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