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Natural Capitalismby Paul Hawken, Amory Lovins, L. Hunter Lovins Natural Capitalism is a critique of the present economic system and its destructive effects on natural assets, coupled with ideas about how to make it work better. Throughout their book, the authors indicate new business opportunities that will be created by practicing "natural capitalism." The authors argue that it is possible for companies to reduce energy and materials consumption by up to 90 percent but still increase profits, production, and employment. |
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