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by John Steele Gordon
A collection of John Steele Gordon's popular "The Business of America"
columns published in American Heritage magazine
These 47 articles, gathered from Gordon's 10 years as an American Heritage columnist,
cover the post-Revolutionary period through the 1950s. Short and well written, each essay
starts with some sort of tease and ends with a mild surprise or aphorism. While the book
contains some business classics, such as the Vanderbilt dictum "the public be
damned" and the General Motors concept of the organization, Gordon presents the more
interesting sub rosa undercurrents.
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